‘‘So… what do you do?’’

It’s the question that is supposed to break the ice but somehow boxes you in. For those of us who are multi-disciplinary, equally at home creating visuals, developing strategies, or bringing concepts to life. This question can feel like a trap. Because the truth is: we don’t really fit neatly into one label. And we are not supposed to.

We live in a world that loves labels. Model, Photographer, Blogger, Strategist, Designer…

Titles make people feel comfortable because they know where to place you.

But what happens when you don’t fit neatly into one label?