See, Feel, Frame, Tell!
The rise of AI means stories are now summarised, not experienced. But people don’t remember summaries - they remember how something made them feel.
Motel One: A Visual Journey Through Functional Design
The Motel One is an affordable premium brand, chic, efficient, comfort-forward, with smart design and no frills. What I love about the Motel One brand is it’s consistency in design - each location speaks the same language, yet holds its own unique mood. It’s an affordable brand, yes - but with premium design language. This is where Motel One bridges the gap between mid-market affordability and visual sophistication.